{"title":"Founder's Picks","description":"\u003cp\u003eThree places to start, chosen rather than counted — we're new, and these are the ones we'd hand a friend.\u003c\/p\u003e\n\u003cp\u003eNot sure which is yours? Take the foot assessment.\u003c\/p\u003e","products":[{"product_id":"valani-restore-reserve","title":"Valani Restore Reserve","description":"\u003ch2\u003eValani Restore Reserve\u003c\/h2\u003e\n\u003cp\u003e\u003cem\u003eCarbon fiber plantar support. Built for the heel that won't quit hurting.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eThe plantar fascia is a band of tissue running from your heel to the ball of your foot, and it hurts when it's overstretched. Every time your foot flexes and flattens under weight, that band takes the strain — which is why the pain comes back day after day no matter how much you rest it.\u003c\/p\u003e\n\u003cp\u003eValani Restore Reserve interrupts that cycle from both ends. A carbon fiber plate limits how far the foot flexes through each step, so the fascia isn't pulled to its limit hundreds of times a day. A Poron pad sits directly under the heel, absorbing the impact exactly where plantar pain concentrates. Rigid where the strain comes from, cushioned where it hurts.\u003c\/p\u003e\n\u003ch3\u003eWhat's in it\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCarbon fiber plate\u003c\/strong\u003e — limits foot flex, which limits the repeated strain on the fascia\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePoron heel pad\u003c\/strong\u003e — a high-grade cushioning foam used in medical and performance footwear, placed at the heel strike point\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDoesn't break down\u003c\/strong\u003e — carbon keeps working long after foam would have flattened\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightweight and breathable\u003c\/strong\u003e — built for all-day wear, not short stretches\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003ePersistent plantar fasciitis or heel pain — particularly if you've cycled through cushioned insoles without lasting relief. Rigidity works differently than cushioning, and for a lot of people it's the thing that finally helps.\u003c\/p\u003e\n\u003cp\u003eIf your plantar pain is new or mild, start with Valani Restore at $54.95. This is the step up for cases that haven't responded.\u003c\/p\u003e\n\u003ch3\u003eHonest note\u003c\/h3\u003e\n\u003cp\u003eNo insole cures plantar fasciitis. What this one does is reduce the strain that keeps re-aggravating it, which gives the tissue a chance to settle. Pair it with the stretching in the program and give it several weeks — recovery is slow even when it's working. If your pain is severe or you're not improving, see a podiatrist.\u003c\/p\u003e\n\u003ch3\u003eGetting used to it\u003c\/h3\u003e\n\u003cp\u003eA rigid plate feels unfamiliar at first. Wear it a few hours a day for the first week and build up from there.\u003c\/p\u003e\n\u003ch3\u003eIncluded with every pair\u003c\/h3\u003e\n\u003cp\u003eThe Foot Foundation System — a one-month guided routine built around your day. Morning, afternoon, and night. Hosted right here on the site, not sent to your email — you just check the page once a day.\u003c\/p\u003e\n\u003ch3\u003eDetails\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eOne pair per pack\u003c\/li\u003e\n\u003cli\u003eAvailable in green and red\u003c\/li\u003e\n\u003cli\u003eEU 35–46\u003c\/li\u003e\n\u003cli\u003eFree shipping on orders over $75\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Valani Instep","offers":[{"title":"US W 5–6 \/ M 3.5–4.5 (EU 35–36) — Green","offer_id":49365486141595,"sku":"NXQV0C7","price":129.95,"currency_code":"CAD","in_stock":true},{"title":"US W 6.5–7.5 \/ M 5–6 (EU 37–38) — Green","offer_id":49365486174363,"sku":"VCH2ZRBKF","price":129.95,"currency_code":"CAD","in_stock":true},{"title":"US W 8–9 \/ M 6.5–7.5 (EU 39–40) — Green","offer_id":49365486207131,"sku":"FVARYI5CA","price":129.95,"currency_code":"CAD","in_stock":true},{"title":"US W 9.5–10.5 \/ M 8–9 (EU 41–42) — Green","offer_id":49365486239899,"sku":"C68LS3R50","price":129.95,"currency_code":"CAD","in_stock":true},{"title":"US W 11–12 \/ M 9.5–10.5 (EU 43–44) — Green","offer_id":49365486272667,"sku":"IL39YF8JF","price":129.95,"currency_code":"CAD","in_stock":true},{"title":"US W 12.5–13.5 \/ M 11–12.5 (EU 45–46) — Green","offer_id":49365486305435,"sku":"KEXS4SHLL","price":129.95,"currency_code":"CAD","in_stock":true},{"title":"US W 5–6 \/ M 3.5–4.5 (EU 35–36) — Red","offer_id":49365486338203,"sku":"OB65LVAV5","price":129.95,"currency_code":"CAD","in_stock":true},{"title":"US W 6.5–7.5 \/ M 5–6 (EU 37–38) — Red","offer_id":49365486370971,"sku":"8NLVVWZ5N","price":129.95,"currency_code":"CAD","in_stock":true},{"title":"US W 8–9 \/ M 6.5–7.5 (EU 39–40) — Red","offer_id":49365486403739,"sku":"K4TZQDYG5","price":129.95,"currency_code":"CAD","in_stock":true},{"title":"US W 9.5–10.5 \/ M 8–9 (EU 41–42) — Red","offer_id":49365486436507,"sku":"6AJYONOE3","price":129.95,"currency_code":"CAD","in_stock":true},{"title":"US W 11–12 \/ M 9.5–10.5 (EU 43–44) — Red","offer_id":49365486469275,"sku":"L2HSJZ8K7","price":129.95,"currency_code":"CAD","in_stock":true},{"title":"US W 12.5–13.5 \/ M 11–12.5 (EU 45–46) — Red","offer_id":49365486502043,"sku":"V3F4KE42Z","price":129.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0771\/3885\/4043\/files\/openart-gpt-image-2-edit-1_1787728310421_f4efe190.png?v=1787773485"},{"product_id":"valani-elevate-reserve","title":"Valani Elevate Reserve","description":"\u003ch2\u003eValani Elevate Reserve\u003c\/h2\u003e\n\u003cp\u003e\u003cem\u003eCarbon fiber arch support. The strongest thing we make for a collapsing arch.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003eFoam supports an arch until it doesn't. Every insole made of foam softens under body weight — a little more each week — until the shape you paid for is gone and the ache is back. That's the ceiling on what a standard insole can do.\u003c\/p\u003e\n\n\u003cp\u003eValani Elevate Reserve raises that ceiling. A full-length carbon fiber plate runs the length of the footbed and does not compress. Where a foam arch gives way by mid-shift, this one holds on day one and on day two hundred. Poron cushioning sits on top of the plate, so the support is rigid underneath and comfortable against the foot.\u003c\/p\u003e\n\n\u003ch3\u003eTwo plate thicknesses\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e4mm\u003c\/strong\u003e — firm support with a little flex through the step. The right pick for most people, and the one to choose if you've never worn a rigid insole before.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e8mm\u003c\/strong\u003e — maximum rigidity, minimal flex. For severe arch collapse, heavier body weight, or anyone who has worn through firm insoles before.\u003c\/p\u003e\n\n\u003ch3\u003eWhat's in it\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFull-length carbon fiber plate\u003c\/strong\u003e — holds arch height under load without compressing, and keeps holding it\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePoron top layer\u003c\/strong\u003e — cushions the foot so the rigidity underneath doesn't feel harsh\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOverpronation control\u003c\/strong\u003e — a plate that doesn't flex is a plate that doesn't let the foot roll inward\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuilt to outlast foam\u003c\/strong\u003e — carbon fiber keeps its shape through a working life that foam can't match\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eFlat feet or fallen arches, especially if you've already tried foam insoles and watched them flatten out. If you're on your feet all day and standard arch support keeps failing you by month three, this is the step up.\u003c\/p\u003e\n\n\u003cp\u003eIf your arch problem is mild, Valani Elevate at $54.95 will likely do the job. This is for the cases foam can't hold.\u003c\/p\u003e\n\n\u003ch3\u003eGetting used to it\u003c\/h3\u003e\n\u003cp\u003eA rigid plate feels different at first. Most people wear it a few hours a day for the first week and build up from there. If it feels like too much support, the 4mm plate is the gentler option.\u003c\/p\u003e\n\n\u003ch3\u003eIncluded with every pair\u003c\/h3\u003e\n\u003cp\u003eThe Foot Foundation System — a one-month guided routine built around your day. Morning, afternoon, and night. Hosted right here on the site, not sent to your email — you just check the page once a day.\u003c\/p\u003e\n\n\u003ch3\u003eDetails\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eOne pair per pack\u003c\/li\u003e\n\u003cli\u003eEU 35–46\u003c\/li\u003e\n\u003cli\u003e4mm or 8mm carbon plate\u003c\/li\u003e\n\u003cli\u003eFree shipping on orders over $75\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Valani Instep","offers":[{"title":"Full Carbon Plate 4mm \/ US W 5–6 \/ M 3.5–4.5 (EU 35–36)","offer_id":49365874180251,"sku":"RMKK5AU","price":129.95,"currency_code":"CAD","in_stock":true},{"title":"Full Carbon Plate 4mm \/ US W 6.5–7.5 \/ M 5–6 (EU 37–38)","offer_id":49365874213019,"sku":"WKGRZA99K","price":129.95,"currency_code":"CAD","in_stock":true},{"title":"Full Carbon Plate 4mm \/ US W 8–9 \/ M 6.5–7.5 (EU 39–40)","offer_id":49365874245787,"sku":"318E3QSN9","price":129.95,"currency_code":"CAD","in_stock":true},{"title":"Full Carbon Plate 4mm \/ US W 9.5–10.5 \/ M 8–9 (EU 41–42)","offer_id":49365874278555,"sku":"VVTX71VN8","price":129.95,"currency_code":"CAD","in_stock":true},{"title":"Full Carbon Plate 4mm \/ US W 11–12 \/ M 9.5–10.5 (EU 43–44)","offer_id":49365874311323,"sku":"NC18XVGMA","price":129.95,"currency_code":"CAD","in_stock":true},{"title":"Full Carbon Plate 4mm \/ US W 12.5–13.5 \/ M 11–12.5 (EU 45–46)","offer_id":49365874344091,"sku":"XBE35UDJK","price":129.95,"currency_code":"CAD","in_stock":true},{"title":"Full Carbon Plate 8mm \/ US W 11–12 \/ M 9.5–10.5 (EU 43–44)","offer_id":49365874376859,"sku":"46QUCOWZQ","price":129.95,"currency_code":"CAD","in_stock":true},{"title":"Full Carbon Plate 8mm \/ US W 5–6 \/ M 3.5–4.5 (EU 35–36)","offer_id":49365874409627,"sku":"64HXHQWLX","price":129.95,"currency_code":"CAD","in_stock":true},{"title":"Full Carbon Plate 8mm \/ US W 8–9 \/ M 6.5–7.5 (EU 39–40)","offer_id":49365874442395,"sku":"HTF4JKKTH","price":129.95,"currency_code":"CAD","in_stock":true},{"title":"Full Carbon Plate 8mm \/ US W 9.5–10.5 \/ M 8–9 (EU 41–42)","offer_id":49365874475163,"sku":"G1K8DDR7T","price":129.95,"currency_code":"CAD","in_stock":true},{"title":"Full Carbon Plate 8mm \/ US W 6.5–7.5 \/ M 5–6 (EU 37–38)","offer_id":49365874507931,"sku":"E16Z46I91","price":129.95,"currency_code":"CAD","in_stock":true},{"title":"Full Carbon Plate 8mm \/ US W 12.5–13.5 \/ M 11–12.5 (EU 45–46)","offer_id":49365874540699,"sku":"81UZ95DAU","price":129.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0771\/3885\/4043\/files\/elevate_restore_2.webp?v=1787783870"},{"product_id":"valani-core","title":"Valani Core","description":"\u003ch2\u003eValani Core\u003c\/h2\u003e\n\u003cp\u003e\u003cem\u003eFor the people who don't get to sit down.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003eHour one, you don't think about your feet.\u003c\/p\u003e\n\n\u003cp\u003eHour five, you start shifting your weight. Left foot, right foot, back against the counter for a second. You catch yourself doing it and stop.\u003c\/p\u003e\n\n\u003cp\u003eHour nine, the floor has stopped being something you stand on and started being something you fight. Every step lands harder than the last. You're counting how many are left between you and the car. And when you finally sit down, the relief is so sharp it's almost funny — because you know that in eleven hours you're doing it again.\u003c\/p\u003e\n\n\u003cp\u003eNothing is wrong with your feet. That's the part nobody tells you. You don't have an injury or a condition. You have a job that asks you to stand on concrete for a third of your waking life, in shoes with a piece of foam in them that gave up sometime around month two.\u003c\/p\u003e\n\n\u003ch3\u003eWhat actually happens down there\u003c\/h3\u003e\n\u003cp\u003eConcrete and tile give you nothing back. Every step you take, the force of your own body weight travels straight up through your heel with nowhere to go. On grass you'd never notice it. On a hospital floor, at fifteen thousand steps a shift, it adds up into the specific dull ache that you've stopped mentioning to people because there's nothing they can do about it.\u003c\/p\u003e\n\n\u003cp\u003eYour shoes were never built to fix this. The insole that came in them is a shape, not a cushion — a few millimetres of foam that flattens permanently in the first few weeks and then just sits there.\u003c\/p\u003e\n\n\u003ch3\u003eWhat Valani Core does\u003c\/h3\u003e\n\u003cp\u003eFull-length cushioning that stays where the impact lands. It takes the edge off each step so the load doesn't accumulate the same way — so hour nine feels closer to hour five, and the walk to the car isn't the worst part of your day.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCushioning through the whole foot\u003c\/strong\u003e — heel and forefoot both, because on a long shift you land on all of it\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGraphene top layer\u003c\/strong\u003e — helps keep feet cooler and drier over long wear, and helps control odour in shoes you can't air out mid-shift\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTextured massage base\u003c\/strong\u003e — raised nodes and ventilation channels underfoot, so pressure moves around instead of sitting in one place\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSlim enough for work shoes\u003c\/strong\u003e — pull the old liner out and these go in without crowding your toes\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWho this is for\u003c\/h3\u003e\n\u003cp\u003eNurses and PSWs. Line cooks and servers. Teachers. Retail and warehouse. Electricians, framers, anyone whose day happens standing on something that doesn't give.\u003c\/p\u003e\n\n\u003cp\u003eIf your feet hurt from \u003cem\u003ehours\u003c\/em\u003e rather than from a specific spot, this is your insole. If you've got sharp heel pain first thing in the morning, look at Valani Restore instead. If it's your arch, Valani Elevate. Two minutes on the foot assessment will sort it.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it won't do\u003c\/h3\u003e\n\u003cp\u003eIt won't cure anything, and it won't make a twelve-hour shift feel like a day off. What it does is change how much of that shift you're carrying in your feet by the end of it.\u003c\/p\u003e\n\n\u003ch3\u003eIncluded with every pair\u003c\/h3\u003e\n\u003cp\u003eThe Foot Foundation System — a one-month routine built around a working day, not a gym schedule. Morning, afternoon, and night. Hosted right here on the site, not sent to your email — you just check the page once a day.\u003c\/p\u003e\n\n\u003ch3\u003eDetails\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eOne pair per pack\u003c\/li\u003e\n\u003cli\u003eAvailable in black and gray\u003c\/li\u003e\n\u003cli\u003eEU 35–46\u003c\/li\u003e\n\u003cli\u003eFree shipping on orders over $75\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Valani Instep","offers":[{"title":"Black \/ US W 12.5–13.5 \/ M 11–12.5 (EU 45–46)","offer_id":49374814470299,"sku":"UTHIBHG","price":54.95,"currency_code":"CAD","in_stock":true},{"title":"Black \/ US W 9.5–10.5 \/ M 8–9 (EU 41–42)","offer_id":49374814404763,"sku":"K95YE3B","price":54.95,"currency_code":"CAD","in_stock":true},{"title":"Black \/ US W 11–12 \/ M 9.5–10.5 (EU 43–44)","offer_id":49374814437531,"sku":"O4Z9X2N","price":54.95,"currency_code":"CAD","in_stock":true},{"title":"Black \/ US W 6.5–7.5 \/ M 5–6 (EU 37–38)","offer_id":49374814503067,"sku":"HXV2QII","price":54.95,"currency_code":"CAD","in_stock":true},{"title":"Black \/ US W 8–9 \/ M 6.5–7.5 (EU 39–40)","offer_id":49374814535835,"sku":"N1QZ49N","price":54.95,"currency_code":"CAD","in_stock":true},{"title":"Black \/ US W 5–6 \/ M 3.5–4.5 (EU 35–36)","offer_id":49374814666907,"sku":"8C0MVA0","price":54.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0771\/3885\/4043\/files\/gpt-image-2-edit-1_1787727165234_4550ade1.webp?v=1787871440"}],"url":"https:\/\/valaniinstep.com\/collections\/founders-picks.oembed","provider":"Valani Instep","version":"1.0","type":"link"}